About us
ASSET is an exclusive representative of the leading world-famous European high-tech companies in the Middle East and North Africa (the MENA region). ASSET first opened its doors in Dubai, UAE, in September 2021.
ASSET's Mission
Provide law enforcement, security agency, and private company specialists from all over the world with the opportunity to find out more about innovative technologies within the world's largest business center in the Middle East.
Offer the most advanced technological solutions for counterterrorism security providing user-friendly functionality as well as the highest quality possible.
Use personalized business solutions for each customer in line with their main requirements. The manufacturers represented by our company have all the necessary resources to ensure the prompt delivery of equipment and the development of new products in accordance with individual customer requirements.
Support international cooperation in counterterrorism security technologies development by coordinating interaction between European developers and Middle Eastern specialists representing leading Middle Eastern research centers.
ASSET's Vision
We strive to be a bridge between the East and the West which would connect professionals and companies from around the world and unite them under the common goal of ensuring effective counterterrorism security in all areas of human activity.
Our Values
Innovation. We offer equipment and technologies created by international market leaders in the security field, many of which are one-of-a-kind devices not to be found anywhere in the world.
An integrated approach. Innovative equipment and unique data transmission solutions from different manufacturers are often supplied together as a package which provides a synergistic effect in solving the set tasks.
Quality. All of our products are officially certified and undergo meticulous testing at all stages of their production and delivery.
Reliability. Equipment produced by the European manufacturers represented by our company has been supplied to different parts of the world for several decades now, and has always stood the test of time as well as climate.
Responsibility. Our interaction with our customers is not limited to the selection and delivery of equipment but also includes full-scale scheduled maintenance and unscheduled repair of the supplied equipment.
